Yimei Bayberry

《壹梅·杨梅》是面向浙江省泰顺县包垟乡新塘垟村特色农产品开展的包装优化与品牌设计项目。针对当地杨梅在运输过程中易挤压、难保鲜，以及产品包装缺乏地域识别度等问题，项目从包装结构、保鲜方式与视觉形象三个层面进行系统升级。设计通过抗压托盘、透明独立包装、冰袋与保温防震结构的组合，提升杨梅在运输过程中的稳定性与保鲜能力；同时将传统整盒包装拆分为更加便携的模块化组合，拓展日常携带与节庆礼赠等消费场景。在视觉层面，结合年轻化的色彩与图形语言，重新塑造新塘垟杨梅的品牌形象，使农产品包装不仅承担保护与运输功能，也成为传播村落地域特色的媒介。项目希望以设计介入农产品生产与流通链条，为地方特色农业的品牌化与乡村产业发展提供新的可能。

Yimei Bayberry is a packaging optimization and brand design project for a specialty agricultural product from Xintangyang Village, Baoyang Township, Taishun County, Zhejiang Province. Addressing the bayberries' vulnerability to crushing and freshness loss during transport, as well as packaging that lacked a distinctive regional identity, the project upgrades the product across three interconnected dimensions: packaging structure, preservation, and visual identity. A system combining pressure-resistant trays, transparent individual packs, ice packs, thermal insulation, and shock protection improves stability and freshness in transit. The conventional single-box format is reorganized into portable modular units, extending the product into everyday carrying and festive gifting contexts. A younger color palette and graphic language reshape the identity of Xintangyang bayberries, allowing the packaging to function not only as protection for transport but also as a medium for communicating the village's local character. Through design intervention in agricultural production and distribution, the project proposes new possibilities for regional branding and rural industry development.